Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on this planet. Its worldwide accomplishment was not developed by means of standard advertising and marketing or mainstream developments, but through a Daring philosophy: obstacle the norm, split conventions, and Allow originality speak louder than popularity. This unconventional solution grew to become the inspiration for CDG’s throughout the world expansion.
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CDG gained Global attention by presenting apparel that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the curiosity of world manner editors and consumers early during the 1980s.
This worldwide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed pictures of the collection with photographs taken at Auschwitz focus camp, as well as controversy been given international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand's name was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").
The 2006 autumn/Winter season collection addressed the strategy with the persona,[fifteen] the alternative ways to present a single's self to the planet. Fusing tailored menswear with feminine features which include corsets and flower printed gown fabrics, Persona was Yet another collection that put together the feminine Along with the masculine.
CDG created a powerful distribution system by inserting its merchandise in leading luxurious suppliers like Dover Street Market, SSENSE, Farfetch, Barneys, and Intercontinental Comme Des Garcons boutiques. This gave the brand name access to elite shoppers globally even though preserving its artistic integrity.
In 2017, the corporation introduced a brand new fragrance, Concrete, and marked its start while in the US having a evening meal curated through the artist and chef, Laila Gohar.
Every retail outlet was created as an inventive Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail working experience.
Together with the increase of internet shopping, CDG expanded its access by providing collections by means of Formal and partnered e-commerce platforms. Social media and trend communities served spread the model’s id, creating items such as PLAY Coronary heart tees and Converse sneakers viral all over the world.
The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, supporting CDG access global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical presentations, usually a lot more like art installations than trend demonstrates acquired all over the world media protection, reinforcing the manufacturer's reputation for groundbreaking creative imagination.
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The organization also produces a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned While using the variations of its garments.[six]